Have you heard the great news launched by Facebook? Yes, the one about the elimination of likes from company pages.

WHAT SPECIFICALLY DOES THIS ACTION CONSIST OF?

ATTENTION ! We said ” who wants to follow” … well yes, because you will notice that in addition to fans there are also followers who are email list Facebook almost always equal to or sometimes greater than the fans. Users who put (put) likes on a page, almost always also clicked on “follow” and therefore this is good news.

“Unlike ‘Likes’,” Facebook wrote when announcing the announcement, ” followers of a page represent people who can receive updates ,” which today does not happen with just likes.

WHY THIS STRATEGIC MOVE?

Apparently Facebook wants to make a where you really say: company’s brand more “human” and that’s why it will also add the dedicated Newsfeed section. In practice, all company pages will be offered the possibility of interacting as if it were a personal profile through a dedicated news feed .

The advantage of this implementation is Facebook that it offers the Facebook page the possibility to interact with the contents of its followers, other pages, public figures and groups. We think it is a positive action because it is possible to interact with brands and make them more involved.

IS IT WORTH PLANNING LIKE-BAIT CAMPAIGNS IN YOUR 2021 STRATEGY?

In formation and the possibilities are email leads database numerous and certainly do not end here! But we at MC Marketing e Comunicazione believe it is important to start a debate. Because only with a serious and conscious debate, we will be able to Facebook direct the change in the right direction! So expect more from us on this topic! Sign up for our newsletter to stay up to date!