Tell him exactly what to expect when he calls.

Minimize any risk

Take away his worries about being sold something or being disadvantaged.

Therefore, the call-to-action can look like this:

“We’ll show you three ways to save taxes today.”

That is the advantage

The benefit for the reader.

Why he is contacting/calling you in the first place.

“Book a free consultation here.”

The word “free” is industry email list important and “consultation” means that it is not a sales pitch.

Of course, you have to stick to that.

I know.

A lot of people out there always say consultation and then try to sell you something the whole time.

Don’t belong here.

Actually, do a free consultation.

And then this sentence:

“There are no obligations whatsoever.”

It is also important that the interested party knows:

“Hey, I don’t have to give out my date of birth here, my address, and then have all sorts of things sent to me later.”

“This is totally non-binding.”

Mistake #3: The “how” and “where” are not clear.
It must be so clear that a chimpanzee can carry it out.

( David it’s time to get excited about ios 12! Ogilvy : 7 Lessons from the Marketing King)

Therefore the call-to-action is:

“Contact us”

or

“Contact me here”

Total nonsense, because I think:

“Okay? Get in b2c lead touch? How? Should I call? Should I email? Text?