Therefore, you shouldn’t mention your company in this phase either. The difference from Phase 1 is that you begin by introducing your products or services. Crucial for this is showing empathy with your lead’s problems.
In other words, explain how you can solve their problems.
What you should pay attention to
Your lead usually has so-called pain points. Ideally, you’ve already defined france phone tunisia Business Email List number library these when Showing understanding creating your persona . Pain points are tasks and challenges , such as expanding your web presence, increasing your marketing reach, digitizing sales and service, data-driven planning and working, acquiring customers, etc.
When creating workflow emails for this phase, start making the content a little run a charity-based online campaign more general. Include your customer’s pain points. You don’t need to directly address the download they made earlier. Instead, your lead should feel like you understand them and are there for them . Showing understanding You even understand their current challenges and know the goals they want to achieve. Be empathetic and make this clear in the emails during this phase.
Integration of the new software into existing tools and data kuwait phone number library synchronization : Challenges and solutions One of the biggest challenges when implementing a digital platform in the form of a CRM system is seamless integration into tools and systems already in use.
The right software ensures that new solutions can be seamlessly integrated into existing processes, avoiding duplicate work or data islands. This data synchronization can present additional technical hurdles, especially when older software or systems are involved.
Depending on how your customer journey is defined, you could also send your lead a download offer that will help them further along in their process.
The goal of the empathy phase
The goal of your workflow emails is to show the reader that you understand their position and their challenges. This means you’re trying to expand your lead’s knowledge around their initial interest and thereby support their progress. Showing fax marketing understanding You’re establishing yourself through your expertise.
