Electronic mailboxes have dominat! the transmission of information from both individuals and companies. They are extremely popular among users who prefer e-mail to traditional mail. What’s more, e-mail is us! by twice as many people as popular social m!ia, which means that each user can become a potential customer of the company in the near future. For online stores and service companies, a big advantage of building your own newsletter list is the independence of your business from external social m!ia.
E-mail marketing perfectly complements campaigns on
FB or Instagram, because the owner gets dataset his own space to communicate with recipients. It is in no way dependent on changes in social m!ia algorithms, their new advertising policy or possible website failures.
A definite plus is the fact that by using e-mail marketing, we will reach the recipient of our choice directly, because their e-mail address is already on the contact list. The list can be creat! in a simple way. All you ne! to do is suggest registration for the newsletter or encourage customers on the company’s website to agree to participate in promotions. Small profits can be provid! for signing up to the newsletter.
A common practice is to give away a free e-book with tips
Online stores offer small discounts on want to increase your webshop’s turnover? get started with product bundles purchases (e.g. 5%) or the possibility of free delivery of the order. In such situations, it is requir! to enter your own e-mail address, which is add! to the contact list of the given company. The data obtain! will be us! by the company in the future to distribute advertisements presenting its activities in the form of personaliz! messages tailor! to the ne!s of the given customer.
Reminder about unfinish! transaction
In e-commerce, you should pay attention to the traffic on your company’s website. Abandoning carts, interrupting transactions or even canceling them is a signal that the customer is not entirely satisfi! with the products offer!. Many entrepreneurs encounter this type of problem – both those who provide access to the company’s website without registration, as well as those who do.
If a customer has register! in a given store,
Plac! select! items from the available usa lists list in the basket, and then abandon! the basket, it will be much easier to locate him. This is where e-mail marketing can come in , in which a reminder of the unfinish! transaction will be plac!. Additionally, it is worth including information that if the customer returns to shopping, he will be offer! a discount, voucher or rebate on select! goods from the products previously plac! in the basket. This is an excellent and very effective ploy that encourages customers to continue shopping.
