The digital world is a place where everything is happening at the same time, and a huge amount whatsapp number list of information is constantly moving. As much as we might wish, the efforts of one or more individuals are not enough to
keep up with all the data generated, and that’s why we need the help of tools like CRMs.
A CRM helps us manage sales, marketing, customer service, and all t
ouchpoints simultaneously. Regardless of where they are or what each member of the different marketing tools for business growth departments is doing, they can always access and work on up-to-date information. This way, we can ensure better collaboration and increase productivity.
What is CRM in marketing?
To refresh your memory, CRM (Customer Relationship Management) is software that organizes and manages a company’s relationships with its customers. Its main functions include storing information about c
urrent and potential customers in a large database, including contact in
formation, interactions (calls, messages, emails, or website visits), demographic information, p
revious purchases, and more.
We usually associate CRMs with sales, but the reality is that they play a significant role in your company’ book your list s marketing. It even makes it easier for the two departments to work hand in hand to target users at the right time, with the right message, and support them throughout their entire sales funnel .
A marketing-oriented CRM focuses primarily on customer satisfaction and eliminates the idea that “the customer must contact you.” Thanks to this tool, you can take the initiative in your customer relationship, develop strategies, and set commercial objectives that boost your business growth .
How does a CRM benefit digital marketing?
AUTOMATION
Digital marketing automation eliminates all those manual tasks that re
quire additional time and effort, allowing you to monitor and prioritize every touchpoint between your company and your customer. It makes it
possible to focus on the most relevant insights , making service increasingly personalized and creating a significant impact on different customer profiles with different interests, achieving the ideal result: generating more sales.
LEAD GENERATION
By using a CRM, you can maximize the conversion of leads into customers. A lead is a person who has left their contact information on a form, newsletter, or other acquisition medium. This usually indicates that the person is looking to learn more about your business, which you should leverage as the beginning of your sales process.
From the first contact, a CRM helps you understand where your customer is coming from and allows you to classify them based on the type of interactions they’ve had with your site. From there, you can develop personalized strategies to spark your potential customer’s interest and gradually move them up the funnel.
