Timing is everything in email marketing. Sending Cinco de Mayo emails at the right moment will keep your target audience engaged and encouraged to Mayo Email Campaign take action. Strategically timed campaigns not only increase open rates, but also maximize phone number list conversions. Let’s take a look at some best practices for timing and frequency to help you get the most out of your Cinco de Mayo promotions.

When we start the Cinco de Mayo campaign

It is important to start your email campaign well in advance of Cinco de Mayo. This is to build anticipation and give your customers innovation: by forcing collaboration between enough time to plan. The best time to start your campaign is usually 7-10 days before the event . This gives your recipients enough time to consider your offer, explore your products, and make a purchase decision.

The proposed timeline is as follows:

• 10-7 days before Cinco de Mayo: Start your campaign with an initial email introducing your Cinco de Mayo special, event invitation, or promotion. This is a “save the date” email, an email that builds awareness of the upcoming offer.
• 5-3 days before Cinco de Mayo: Mayo Email Campaign Send a reminder email highlighting the best deals or event details. This is when your audience is book your list starting to make decisions, so highlight limited-time offers, countdowns, and exciting promotions.
• 1-2 days before Cinco de Mayo: This is when the sense of urgency builds. Your final reminder email should emphasize “last chance” deals, entice customers with time-sensitive discounts, and emphasize that the celebration is just around the corner. This will help build anticipation and get them to take action now.

Email Frequency Ahead of Cinco de Mayo

Timing is important, but how often you send emails is also important in engaging your audience without overwhelming them. Here are some recommended email frequencies for the days leading up to Cinco de Mayo:

• Initial Email (10-7 days ago): This is the first introduction, so it should be impactful, but not too frequent. Avoid sending multiple emails on the same day. This email should stand on its own and grab attention.
• Reminder Emails (5-3 days in advance): Increase the frequency a bit at this point. Depending on your campaign goals, sending a single reminder email per day can be effective. You can send one email with a special Mayo Email Campaign discount offer and another email focused on signing up for an event, such as a virtual happy hour or cooking class. But don’t bombard your customers with too many messages in one day.
• Last-minute reminders (1 day before): Send a final email the day before Cinco de Mayo. This should include a last-minute promotion, a countdown timer, and a “Don’t miss out!” message to urge those who haven’t purchased or RSVPed yet to act quickly.