Intrapreneurship

relatively close to the classic model, except for one dataset detail. It is internal to an organization because an employee puts their entrepreneurial skills to work for their “parent” company, which does not belong to them. This allows for the creation of a flexible and agile structure that must develop projects internally. This concept was created in the 1970s .

Here are some examples of companies that have implemented this strategy: La Poste , Michelin and Crédit Agricole .

As you can see, no sector is immune to intrapreneurship. But what are the benefits for organizations?

There are several, first of all that of retaining employees. The latter are in search of meaning in their work, it is in some way a need for belonging and recognition, notions that we find in the diagram of the Pyramid of Maslow . It is a way for employees to share their ideas and acquire more autonomy. Thus the company encourages the commitment and motivation of its employees at work, while maintaining projects that could be carried out outside the structure.

Some people have hidden talents that they do not dare to put forward for the benefit of entrepreneurship for fear of the risks associated with it. This is when this mode of entrepreneurship new strategies to acquire b2b leads makes sense because it allows the person to be secure (once again a variable of Maslow’s Pyramid ) and therefore to benefit from their qualities.

Furthermore, it is a way for the company to improve its employer image and thus attract ever more competent profiles .

Why get into entrepreneurship?

This field is a dream come true for many employees. They are seeking freedom, but they are also motivated by challenges and adrenaline.

Acquire a certain prestige

While entrepreneurship is difficult, the resulting fresh list success can only be beneficial for an entrepreneur. Entrepreneurship is viewed favorably socially and (in the best cases) allows for a higher income.

However, be careful because it is a risky experience, the salary being lower in the first years.

Become free