Content pruning can benefit various types of websites: E-commerce sites with many products can use this technique to eliminate outdated or mobile database permanently out-of-stock product pages. Company blogs with a long history may delete or update outdated posts. Online news and press sites can archive old news while retaining relevant background articles. User-generated content sites can benefit from regular cleaning to maintain overall quality.
How often should you perform content pruning ?
The frequency of content pruning depends on the nature and size of the website. However, it is recommended to conduct a content original and close content audit regularly, at least once a year. Key times to perform content pruning include major site updates and redesigns.
Advice from Thiso Thach, Senior SEO Strategist at HubSpot
Removing outdated content from a website is a major task that can be time-consuming. That’s why I recommend doing it in several stages, phone list or batches. I also believe that off-peak periods, when your site has less traffic, are the best time to perform deletions and redirects (e.g., Easter and August).
How to effectively prune your website content?
- Conduct a thorough content audit.
- Analyze key metrics.
- Categorize the content.
- Implement a redirection strategy.
- Update the content mapping .
- Monitor post-pruning SEO KPIs .
