Switching platforms offers many advantages, such as improved performance and new features. However, the risks are also significant.

What are the biggest mistakes during this transition? How can you avoid them? We recently published a short guide with tips for improving security during the migration process .

But there is much more to uncover.

Mistake 1: Not Understanding Your E-commerce Needs

Why do many migration projects fail? Simple: lack of detailed analysis of e-commerce needs.

Before you begin your migration, you should phone number database identify essential functionality, necessary integrations with existing systems, and the specific requirements of your business model.

It may seem obvious, but many companies skip this crucial step — which can have a major impact on e-commerce performance .

How to avoid this error?

• Perform a complete audit of your current operation.
• Create a detailed list of requirements and involve all relevant departments.
• Ask your team what each area needs to operate efficiently.
• Use questionnaires and interviews to collect detailed information about needs and expectations.

Ready to map out all these points? This is the first step to a successful migration.

Mistake 2: Not Planning for Future Expansion

Are you only thinking about the present? This is a common mistake, but it can be costly. E-commerce planning is the gold standard for your strategy.

In particular, many companies ignore the documentation and teaching resources need for future expansion when migrating to a new platform.

How to avoid this slip-up? Choose a scalable platform that can grow with your business.

Check if it supports the addition of new features and increased traffic without losing performance. To complement this, research cases of similar companies that have used the same platform. Have they grown successfully ?

Understanding this is essential to ensure that your choice today does not become a limitation tomorrow.

Mistake 3: Not Backing Up Your Data When Migrating Your Ecommerce Platform

Can you risk losing your data? No way!

Before migrating, it is vital to perform complete backups of your e-commerce. Imagine losing product, customer and order information.

To avoid this scenario, try the following:

• Create a robust backup strategy.
• Include export of all clean email critical data and use reliable tools.
• Store copies in safe locations and test restoring these backups.
• Make sure you can recover everything without any problems.

Ready to ensure the security of your data ? Don’t let this step go unnoticed.

Mistake 4: Neglecting SEO During Migration

Have you ever thought about losing all your website traffic? It can happen if you neglect SEO during the migration.

Changing platforms can negatively affect your visibility in search engines.

To avoid falling into this trap, do the following:

• Plan URL migration and 301 redirects carefully.
• Ensure that the internal linking structure is maintained.
• Maintain open communication with your SEO specialist throughout the process.
• Use SEO audit tools to monitor site performance before, during, and after migration.

This way, you preserve your traffic and keep your online visibility intact.

With the constant changes in the SEO universe, keeping track of your organic guidelines and strategies while taking care of the migration is highly necessary. So, pay close attention!

Mistake 5: Not Training Your Team on the New Platform

Don’t ignore team training on the new platform, okay?

Lack of preparation can lead to operational errors and inefficiencies, especially in the backoffice management of your online store.

This scenario is common because there is often an understanding that all platforms are the same.

Serious mistake: each player develops their solution differently — often to solve different problems. Therefore, training is key. You can:

• Organize comprehensive training sessions for all users of the new platform.
• Create easy-to-access manuals and tutorials for quick reference.
• Establish a transition period, allowing staff to familiarize themselves with the new platform while still using the old one.