or maybe send a carrier pigeon? “-

How should I contact you now?

Therefore, write it very precisely by saying:

“Send your tax question…”

Not easy:

“Hello how are you?”

Next, to exactly which email address:

and then what will happen:

“We will respond within 24 hours.”

Then he knows exactly:

“Aha”

“I have to click here.”

“Just send my question to this email address and I will be helped.”

Remember this as a principle.

This applies to all your texts, especially calls to action:

“Clarity is always better than cleverness.”

Be clear, not clever.

Clever is:

When you are super creative and come up with your own words that the reader doesn’t know what to do with.

(Here are 25 exercises for creative writing )

Just be clear.

Make it so direct fax lists and simple that even a chimpanzee can click through.

If we now summarize all this.

Then you will see that a good call to action always has 3 ingredients.

You can add a fourth one as a bonus.

But three is always a must

Ingredient #1: The benefit to the reader.
You must always learn to think in terms of benefits.

Your how landing pages evolved in 2018 counterpart always asks himself:

“What’s in it for me?”

“Why b2c lead should I do this now?”

“Why should I invest my time?”