If you’re struggling to mexico telegram data
fill your monthly content calendar, you’re not alone. The quality vs quantity debate rages on, and research indicates that blog owners need to publish content at a high frequency in order to rank in the SERP (Search Engine Result Page). One survey from HubSpot noted that sites publishing more than 16 articles per month receive 3.5X more traffic than sites posting only 4 times per month.But wait, the statistics caution: quantity over quality alone won’t do it. High-quality blog posts drive traffic.

Search queries are competitive, so simply increasing frequency will not improve search position alone. Ron Lieback is the Founder of ContentMender, a content marketing agency and he’s an expert in crafting & optimizing content for SEO.

Who are you writing for?

This is a nuanced question 7 reasons why social media is an important part of inbound marketing
because you should always write for people. Human audiences need to value your content but non-human audiences (ie: Google) need to value your content too.

Let’s say you want to write an article reviewing the film Avengers: Endgame and your article is aimed at Marvel fans. If we look at the article title you’ll probably want to go with something as clickbaity as possible because you want to attract people to read your article. So something like:

21 Epic Reasons You Won’t Regret Sitting Through Marvel’s 3-Hour Bum Numbing Infinity Saga Finale

Here’s why this article title would work for human audiences and motivate them to click and read the article:

• It’s a listicle (since it mentions ’21 epic reasons’) and we know people love listicles
• It’s emotive (mentions ‘regret’ or lackthereof)
• It’s humorous (equates a 3-hour film to ‘bum numbing’)
• It speaks to Marvel fans (since they know Avengers: Endgame as the penultimate film in the Infinity Saga series)
  

  How long should your article be?

  About half the population mobile list admits to skimming written content online (but in reality, it’s probably much higher). This makes writing difficult from the outset because humans aren’t inclined to read unless they absolutely have to.

  In this case, quality vs quantity means that you need to have high-quality blog posts that are the correct length for your topic and audience. The proper length is part of giving your readers what they came for. But bear in mind, if the keywords you’re targeting are competitive, you’ll need to outrank your competitors. To do this, you’ll need a comprehensive, authoritative article that’s objectively better than the competitors.

  At the end of the day, a solid publishing strategy will likely include a mixture of different length articles. Short blog posts are great for filling in your content calendar with to-the-point, specific questions and time-sensitive news that grab your readers’ attention and can be skimmed in a couple of minutes.