Do you know how to invest in online advertising ? Do you know how to make your product and service offerings stand out more than your competitors and attract the interest of consumers?

In addition to investment, of course, a good advertisement needs a well-designed strategy to achieve significant results.

To help you succeed in this process, we’re going to talk about how to invest in online advertising. With good planning, you’ll certainly be able to boost sales of your products and services. Let’s get started!

Before that, however, I want to take a moment to briefly explain the difference between appearing on Google by paying for ads and appearing on Google organically (without paying).

Difference between ads and organic results

You probably already know how Google, the world’s largest search engine, works. When we type a subject into the search field, the results america phone number list on the screen in the form of a list of links. But this list is not random. Behind each result there is a rigorous and complex classification and indexing mechanism.

I’ll give you a very simple example:

I want to search the internet for an Apple cell phone. So, I follow the basic search steps that everyone knows: I type the words “iphone price” into Google and I immediately get a list of links to several websites.

The results that appear on the screen are divided into two groups: paid ads (with the term “Ad”) and organic results, that is, those that were “selected” by Google to appear there.

Paid results, also called sponsored links , depend heavily on the investment that the advertiser pays Google for clicks. We know that when advertising on Google, the return is practically immediate, but it is necessary to invest constantly to continue appearing.

READ MORE: Small businesses can advertise on the internet

Organic (non-paid) results can be influenced through techniques that make the website more relevant in the eyes of Google, a job known as SEO .

How to invest in internet advertising?

To help you better understand how to how is user acquisition measured? on Google without investing in ads, I suggest you read this article about SEO carefully .

Since our focus today is to talk about how to invest in internet advertising and, specifically, on Google, I’ll start by explaining a little bit about how it works.

We know that the competition for the top positions on Google is fierce, since the results that appear at the top of the page are the ones most accessed by users, increasing the number of visits to the websites of companies that manage to position themselves there.

Remember in the mobile example I talked about two types of groups? So when a customer does a search on Google, it shows paid ad results first and then organic results.

Google Ads campaigns are created using a tool called Google Adwords. It is through this tool that small, medium and large companies can advertise their products and services.

How to choose keywords?

Now you know that the bulk lead you  for your campaign will “activate” the display of your ad. Therefore, knowing how to choose them is an essential process for advertising on the world’s largest search engine.

Now, you must have some important questions:

• How do I know which keywords to choose for my ads?
• Can I put all the words related to my business?
• But how am I going to pay for so many keywords?

Calm down, we’ll explain all of this in detail.