At one time or another, many of the salespeople I coach and/or train have struggled with building authentic rapport without feeling like they were forcing it. I personally never feel challenged with this because of my experience as an improv comedy performer and trainer.
There are many simple ways to improve your emotional intelligence in communication and conversations through improv exercises (or “brain games”). These brain games will help you improve your emotional intelligence and develop authentic relationships.
Here are three techniques you can try to improve your emotional intelligence:
1. Make Your Audience A Character In The Story
In the improv comedy world, the number rule on stage to be phone number library successful as a team is “make others look” / “support your partner” because when you make it about someone else, everyone shines.
Think about your own sales conversations, whether with a prospect, client, channel partner, vendor or co-worker. When you can paint a picture in which your audience can visualize themselves in a story you tell, you will engage them quicker.
For example, tell a story about how you helped another client with a similar challenge. The “happy ending” or “moral of the story” will give them a glimpse of the possibilities of the success you will create for them.
2. Show A Flaw Or Imperfection (Self-Deprecation)
In my opinion, people hate perfect people because it ways to improve your chances makes them feel insecure or inadequate, but mostly it can create distrust. We’ve all heard the phrase “If it’s too good to be true…” That’s what this technique reminds me of. This is one of my favorite strategies because when I show my flaws, I’m able to create connection quickly.
This also is a major technique in comedy. The audience loves to laugh at someone who makes fun of themselves, within reason, because flaws and failure are relatable. As humans we crave this relatability because we need to be understood.
Sometimes I’ll even go out of my way to be a little less polished. Once, during a sales presentation, I was using a new Mac laptop as new Mac user. Talk about double trouble! I couldn’t figure out how to share my presentation on the zoom screen.
I started dripping sweat literally, while doing the best to control my shops 9177 anxiety. Instead of freaking out, I just continued to fumble while I pointed out my obvious challenges with technology. The prospect started laughing and said “so, you’re not perfect after all.”
And yes, I closed the deal after that nerve-wrecking situation.