From users who had previously been missed out on using native apps.The number of new . Members was approximately doubled compared to How Marketing Can Improve Customer Retention the previous month, and the number of friends on . The official line account linked to the mini-app increased by , in one month, making . For a successful campaign. In addition, increased opportunities for contact with users have led to . A five-fold increase in e-commerce site sales via line compared to the previous year, helping . To realize omo (online merges with offline).
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(reference: line mini app industry case studies ) beauty . Industry example: kanebo cosmeticskanebo cosmetics has many stores in department advanced seo with search engine optimization: outperforming competitors like magazine luiza and mercado livre stores across the country .As . The covid- pandemic led to restrictions on in-store customer service, the company introduced line mini-apps . For each of its three brands: sensai, kanebo, and lunasol. By implementing services that were . Previously popular in native apps, such as the ability to present a membership card, view . Purchase history, and check in-store skin measurement results, the app has achieved a membership conversion .
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Rate of % and a message open rate of % .The click-through rate was also . Around -%, which is about twice as high as that of native apps.(reference: line mini . App industry case studies ) financial industry example: sumitomo mitsui cardin may , sumitomo mitsui . Card became the first financial company to introduce the line mini-app .We you are creating your own objections have developed an . App that allows users to check payment amounts, usage details, point balances, and make various . Changes without having to log in every time with their id and password (id linking .
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Is required). As a result, we were successful in attracting a light user demographic who . Had not previously used native apps because logging in was too tedious.Just one week after . The introduction, the number of id linkings increased by approximately eight times, and has since . Continued to increase at a rate of approximately five times that of the original number. . Furthermore, by setting the line official account to be added as a friend when registering . The line mini app, communication with customers was successfully strengthened.
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By sending messages tailored to benin businesses directory customer . Information, the open rate increased to %.(reference: line mini app case study: A first in . The financial industry! Sumitomo mitsui card’s line mini app usage increases the number of id . Linking for the membership service Vpass by times. ) future developments of mini appsas we . Have explained so far, mini-apps offer many benefits to both users and businesses, and they . Have already been introduced in many companies and stores across a wide range of industries.
