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How do you do that?

And the good thing is, you can always sell again because you have their contacts.

The goal of content is not to sell, but to get leads/contacts.

The most valuable and important tool here is the Call to Action ,

in plain English, a call to action.

This means you have to tell the reader exactly what the next step is and what they need to do.

And if you now think:

“Hey, I already have good calls to action. I have ‘ Subscribe to my newsletter ’ written everywhere,”

 This is an absolute nonsense call to action

I’ll show you how to make a much better one.

Let’s say you are a tax advisor and you have written content about saving taxes or tax tips.

3 Possible c level executive list Call-To-Action’s That Are Absolutely Bad.
#1 “Subscribe to our newsletter.”

#2 “Call us.”

#3 “Contact us.”

These calls to action don’t work

And now I’ll tell you why.

I will give you now directly:

3 examples memeology 101: introduction to viral marketing of how you can do better.
For example number #1

the call to action could look like this:

“Download our b2c lead comprehensive consumer guide here by entering your email.”

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