An email workflow in our context means specifically: Email workflows for direct A potential customer visits your website looking for answers to their questions.
By leaving their data, they initiate your lead nurturing process. This is the starting point for a workflow. Every workflow depends on a trigger .
For example:
- The workflow can be initiated when a prospect fills out a form to finland phone number library take advantage of a specific offer, leaving their data that the company can use for a personalized email workflow.
- Alternatively, leads can be added to a smart list based on defined characteristics or behavior patterns. All contacts on this list are automatically integrated into a workflow to ensure tailored and relevant interactions.
The strategy behind an email workflow
You respond to this trigger with targeted, follow-up messages. These are summarized in a workflow.
Three thematic phases are recommended challenges and considerations for good friday marketing campaigns for setting up an email workflow:
- Training – Be helpful
- Empathy – showing understanding
- Act – Establish contact
Email Workflow Phase 1: Training
Being helpful – what does that mean?
Has a potential customer expressed interest and thus triggered your workflow? Email workflows for direct This interest must be captured and developed further. And that is precisely the goal of the first phase of every workflow.
Workflow emails are the first information you send to a prospective customer after they have, for example, downloaded an e-book from your website. And one thing is especially true for this initial response: It should definitely offer added value.
What you should pay attention to
Don’t make the mistake of directly mentioning your company, product, or service in such emails. Instead, address the download they completed previously.
Offer additional tips that offer real value and are truly relevant to them. Be an unobtrusive helper!
Two more recommendations:
- Invest enough time in the structure and wording of your first email . This will determine whether the lead will read your subsequent emails.
- If a lead has downloaded your e-book, they’re likely in the process fax marketing of solving a problem. Offer them additional helpful resources, such as a webinar invitation or a relevant blog post .
What is the goal of the training phase?
Your main goal should be to keep your leads engaged and happy. Make them think: Email workflows for direct Great. I’m getting useful and helpful information here, but I’m not being ripped off. So I kind of like these people and would like to receive more emails.
If you have set up email tracking – for example with HubSpot – you can even check whether your leads are actually engaging with your emails and whether you are ready for the next stage.
