Content pruning has become a must-have practice for several reasons. First, Google is placing increasing importance on the accurate cleaned numbers list from frist database quality rather than the quantity of content. A website with fewer, but higher-quality, pages is more likely to rank well than one with a multitude of mediocre pages. In fact, according to one study, 61% of the most successful content marketing companies conduct content audits at least twice a year, which helps them maintain the quality and relevance of their site.
Additionally, outdated content can significantly
The user experience. Visitors who encounter outdated or inaccurate information are likely to quickly leave the site, increasing bounce rates and sending negative signals to Google.
Another crucial aspect is managing site resources, including crawl budget . Crawl budget represents the number of pages a search engine can marketing trends 2023 and wants to crawl on a given site. By removing unnecessary content, search engines can focus on the most important and relevant pages. This is in line with the practices of large sites like IBM , which, after removing over 1,000 unnecessary pages, simplified navigation and improved user satisfaction by 30%.
Google’s John Mueller says,
“We also try to understand the site as a whole, phone list how well that site is performing, whether it’s something users value, whether everything is working as it should.” This statement underscores the importance of a holistic approach to site quality, which content pruning can greatly facilitate.
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