“We’ll show you three ways to save taxes today.

There are no obligations whatsoever.”

Or:

“Send your tax question to [email protected] and we will respond within 24 hours.”

What are the differences?

Why are these three calls to action that I mentioned afterwards so much better than the first ones?

(Reading tip: Improve your writing style with these 5 exercises)

Mistake #1: The word “ newsletter .”
By simply saying:

“Subscribe to our newsletter”,

the reader (potential customer) has no benefit at all.

Let’s be honest, nobody wakes up on a Monday and thinks:

“Wow, I really need another newsletter that I can subscribe to.”

Therefore, instead of making an offer with a newsletter,

you make an offer with a guide

and exchange job function email database this guide for the email address.

Mistake #2: “Why should I do this?”
Namely the call-to-action:

“Call us.”

Why would he call you?

Imagine that the person you are talking to is introverted and doesn’t like talking on the phone.

Then he asks himself:

“Oh, what awaits me there?”

“Do I have to talk to a real person or is it just a computer voice?”

“Am I icon design for your website being sold something?”

“Do I have to disclose my data?”

“Do I have to give my date of birth?”

And all kinds b2c lead of questions that he then asks himself and therefore doesn’t even call.