The first step in content pruning is to conduct a thorough content audit. This analysis involves using powerful SEO analysis tools to phone number list thoroughly examine all of the site’s content. The main goal is to identify underperforming pages, those that generate little or no traffic, and those with a high bounce rate. This audit provides a clear overview of the current state of the site’s content.

2 – Analyze key metrics

Once the audit is complete, the next step in content pruning is to thoroughly analyze key metrics for each page. This analysis includes flexibility in your marketing plan examining organic traffic, bounce rate, time spent on page, and conversion rate. These performance indicators provide important information to make informed decisions about the future of each page as part of the content pruning strategy .

3 – Categorize the content

After a thorough analysis of the metrics, the content needs to be categorized as part of content pruning . There are generally four main categories:

• The content to be kept.
• The content to be updated.
• The content to be deleted.
• Content to be merged with other pages.

This categorization step is crucial for phone list developing a strategy adapted to each piece of content and optimizing the effectiveness of content pruningImplementing a redirect strategy is a big part of content pruning , especially for pages that are scheduled for removal. 301 redirects play a big role in preserving the SEO value of removed pages.