Email marketing is characteriz by communication between a company and its customer (or potential customer, lead). Email marketing includes sending newsletters (regular informative emails), offering promotions, providing information about changes in the status of online orders, reminding customers of abandon carts, and more.

A big plus point for email marketing is its Return on Investment (ROI), because you are communicating with a lead who has already contact the company and shown interest, which is why the return on investment is greater than any other advertising method. After all, it is easier to sell to a customer who has already shown interest in your business.

Its use is very effective because once the customer has country wise email marketing list already contact your company, you only ne to continue nurturing this lead. For example, you can have an advertising campaign on social networks such as Facebook, YouTube and Google and through it get leads. Then, with the use of email marketing, you start nurturing these potential customers to drastically increase the possibility of them generating conversions.

Email marketing is one of the ways you can work with a blogger decid to check! your audience in a segment way and from there develop a target sales funnel strategy, nurturing your leads until they reach the point where they are likely to convert. This can be done and monitor independently by some email marketing platforms.

1. MailChimp

One of the strengths of this platform is the easy and organiz way to create your marketing emails, and integrations with websites and e-commerces are also possible.

With the free plan, you can have up to 2,000 contacts and send 12,000 emails per month. For larger quantities, you will ne to sign up for a paid plan.

The price you will pay for the plans will depend on the number of contacts you have. In addition to the contacts, you can choose between 3 different plans, so first select which features you ne and then click on the link below the button to select the plan.

What we like:

Mailchimp is a platform that can be us widely for australia database directory free and will help small and mium-siz businesses increase their sales without incurring platform costs. Your biggest investment should be in your email delivery strategy.

There are two very interesting features in the paid plans:

The first is the Timewarp feature, which allows you to schule a marketing email for a specific time, say 10 am. With this feature, all of your customers will receive your email at their individual time. Customers in different time zones will receive it at 10 am in each zone. The second feature, call Send Optimization, is to let Mailchimp itself decide the best time to send in order to maximize open and click rates.