However, some may find that their work and campaigns lack focus and synergy. You’re doing something Social Media , you’re doing something with video, you have paid campaigns running, and so on.

But how do they actually help you achieve your long-term goals?

In this article, I will show you how all GlobalOwls campaigns and marketing efforts work together to achieve sustainable growth and how you can design your own strategy for growth. 

Choose the right metrics

So what do you want to grow? And why?

At GlobalOwls, buy bulk sms service we want to grow our:

1. Email subscribers
2. community members who advise nonprofits.

How come?

Because we find that we can best engage with people on our email list rather than first-time social media visitors or followers , why marketing is a must for hospitality businesses and because our entire business model revolves around our community members.

For you, afghanistan business directory that could be the number of donors for your nonprofit, the number of subscribers for your SaaS business, or even the amount of social followers you have. It really depends on what you do and what you’re trying to achieve. As long as you can retain people in some way, you can grow that metric.

Make sure you know exactly WHY the metrics you select are important to you.

How our marketing efforts interact (one of our marketing engines)

1. we decide which topics would help our readers best
2. we do our keyword research to make sure we rank for the keywords we want to rank for and improve our content
3. we publish our content
4. We amplify our reach by reaching out to partners, sharing it on social media , sharing it with our email subscribers , etc.
5. This way we grow our social media following, mailing list and community members

The best part of the marketing flywheel

The best part is that every time we repeat this circle, we see better results.

Every time:

1. we have a better understanding of our audience’s needs
2. Our keyword research list gets bigger and it takes less time to research new keywords
3. We become faster at publishing content and creating the right images
4. we grow our influence, our social following , our mailing list, our REACH
5. our dominance and brand is strengthened

Some things to keep in mind when designing your marketing flywheel

A marketing flywheel is a strategy

The flywheel I described above is designed for our content marketing strategy. You can design your own based on your talents and needs.

Since this is a strategic (and therefore long-term) choice, don’t expect to get crazy results right from the start.

you won’t be writing that viral content , you won’t have many partners, social followers, email subscribers, domain authority and so on.

You have to build it.

Furthermore, if you were to design a “Pay per click” marketing flywheel, you would not get the same results as if you repeated the process a dozen times.

With a pay per click marketing flywheel, after each ideation you would learn which creatives work best, what price to set, which people to target, you name it.

Marketing Flywheel = Not Growth Hack

This is important to keep in mind.

According to Growth Hacking, you run an experiment to validate or invalidate an idea (in the short term).

Because marketing flywheels take time to reach their potential.

Any marketing strategy will produce poor results the first time you implement it unless you are lucky.

What you CAN do is come up with ideas to improve those little parts in between (test your email signup button, try how you can hack your way to reach more people on Twitter , etc.)

Strategy and Growth Hacking can go hand in hand, but you need to know when to do what.