They are intelligent and will know how to make decisions about which content is most valuable or most contributive.

‘ environment to

see what information they’re interested in. Therefore, in your marketing planning, you must america phone number list  be very clear about the relevant content that should

n’t be missing from your communications with your market.

3. Authentic brands and influencers

As we’ve discussed, people are increasingly seeking authenticity and ho

nesty in the messages they receive. And that shouldn’t be left out of brand promotion,  essential features to look for in including the work of influencers .

So, one of your marketing strategies for success in 2023 is to al

ways keep your brand’s characteristics and qualities in mind. And make sure they’re aligned with your company’s reality.

That is, be clear about the distinctions you have as a company, as a brand. Then communicate this information to everyone in charge of promoting your brand, from your sales force to the influencer you hire for that purpose.

When a third party promotes your product or service, they must be aligned

with your brand. They will be part of your image. Therefore, you must be very careful about who book your list  you hire and the information they share.

In this new age of knowledge, all information is exposed, so brands must always convey their essence, as well as their followers or promoters. If you provide misinformation or lie, sooner or later it will come to light and you will lose customers.

If your business promotes customer service as a distinctive feature, it must be demonstrated by its rapid response. In other words, by acting accordingly. Honesty and integrity are two concepts you can’t ignore when communicating with your prospects or clients.

4. Adaptation to new media

Among your strategies, you should identify the media that capture

s the most attention. Regarding social media, the trend you should take into account is the use of TikTok to sell your products or services . This

is happening not only with younger age groups, but has already skyrocketed among different audiences.

So, review their area of ​​influence, their position relative to your brand, product, or service, and make decisions! And if TikTok isn’t a familiar medium for you, take a look to find out what’s going on .

We’ve already talked about content production, but in this case, we’re talking about video production that will allow you to share quality, relevant content for your audiences. This works for TikTok as well as other platforms like YouTube and Instagram.

5. Inclusion of “traditional” media

And while we’re in a digital age of rapid change, you should also consider using email marketing and WhatsApp messages in your strategies.

I label them as “traditional” because, especially in the case of email marketing , it has been used for many years, yet it still works! Experts explain that it remains one of the most useful and effective tools for connecting with your audience.

Conclusion

If you already have captive customers or have obtained the data of new prospects, don’t hesitate to design a strategy using these two means: email and WhatsApp messages.