If you don’t have time to post on social media, you probably don’t have time to analyze your posts. Having a dedicated person regularly reviewing your analytics can help you find the best opportunities and understand what’s working and what needs improvement.

Additionally, you will have a better understanding of who your audience is, which can help you develop your marketing strategy and create customer personas.

By analyzing each post, you’ll learn what type of content and messaging resonates best with your audience.

The deeper you analyze your data, the more likely you are to get tangible results from your social channels.

5. ROI and value

Many brands struggle to measure the specific ROI of social be phone number library successful as media. Unless you’re an e-commerce company, it can be difficult to attribute sales to social media.

However, this doesn’t mean that social media is without value. You can use it to generate leads, engage, learn about audience preferences, and more.

Value doesn’t have to be in the bottom line. An SMM manager can show you what you get from social channels beyond sales.

It will also help you set up tracking methods to understand what traffic, conversions, and sales are coming from social media. How you determine value depends on your business model.

6. Quick interaction with the audience

Good customer service can make the difference between it ways to improve your chances makes a customer buying from you or not. The more responsive you are to their requests, the more loyal they become to your brand.

By responding to inquiries – whether positive or negative – you build trust with your audience.

Having someone monitoring your social channels and responding promptly to customers will help resolve issues quickly and improve customer relationships.

1. Make Your Audience A Character In The Story

In the improv comedy world, the number rule on stage to  a team is “make others look” / “support your partner” because when you make it about someone else, everyone shines.

Think about your own sales conversations, whether with a prospect, client, channel partner, vendor or co-worker. When you can paint a picture in which your audience can visualize themselves in a story you tell, you will engage them quicker.

For example, tell a story about how you helped another client with a similar challenge. The “happy ending” or “moral of the story” will give them a glimpse of the possibilities of the success you will create for them.

2. Show A Flaw Or Imperfection (Self-Deprecation)

In my opinion, people hate perfect people because  them feel insecure or inadequate, but mostly it can create distrust. We’ve all heard the phrase “If it’s too good to be true…” That’s what this technique reminds me of. This is one of my favorite strategies because when I show my flaws, I’m able to create connection quickly.

This also is a major technique in comedy. The audience loves to laugh at someone who makes fun of themselves, within reason, because flaws and failure are relatable. As humans we crave this relatability because we need to be understood.

Sometimes I’ll even go out of my way to be a little less polished. Once, during a sales presentation, I was using a new Mac laptop as new Mac user. Talk about double trouble! I couldn’t figure out how to share my presentation on the zoom screen.

I started dripping sweat literally, while doing the best to control my shops 9177 anxiety. Instead of freaking out, I just continued to fumble while I pointed out my obvious challenges with technology. The prospect started laughing and said “so, you’re not perfect after all.”

And yes, I closed the deal after that nerve-wrecking situation.