Email design begins with steps that may seem unrelated to visual design at first, but they are key. These strategic steps lay the foundation for creating emails that look appealing and meet your customers’ needs.
When you pre-judge a prospect, that comes from an internal email data emotion where you create an opinion about whether that prospect is worthy of your time and energy. Pre-judging means that you have a preconceived notion about whether they will buy into your product or service or not.
1. Know your audience
Take the time to get to know your audience better. Create buyer personas to understand their habits, interests, concerns, and objections to buying from you.
By defining your audience, you’ll have more accurate data for all your marketing activities, not just emails.
In the process, you’ll also gain insight into different audience segments, allowing you to create emails that resonate with different customer groups with their unique needs and interests.
Why Pre-Qualifying a Potential Prospect is Critical
Pre-qualifying is a necessary and good skill to reduce the risk the difference between pre that you will waste your time and resources on someone who is most likely not going to follow through with investing in you. It involves more than emotion and presumptions and opinions.
2. Analyze your email data
Review the results of previous campaigns. Don’t just look at the surface: Dig deeper to understand what worked, what topics are engaging your audience, and which email subject lines were the most successful.
We’ve all heard that adage about a salesperson who can sell ice to an Eskimo; sure, that shops 9177 might indicate talent, but it isn’t the target or goal of sales. By pre-qualifying a potential prospect, you are limiting the time you spend on opportunities that won’t close. You free up time to spend on better prospects.
If you’ve tested sending emails from a specific person, see if the results are better than using the company name in the sender field.
Look at the ratio of text to images in the most successful emails. Some audience segments are more likely to favor text, while others respond better to visual storytelling.
What is Pre-Judging a Potential Prospect?
What is Pre-Qualifying a Potential Prospect?
Pre-qualifying a potential prospect differs because it is based on objective reasoning, not an instant impression. It is considering factors to determine whether or not you have a good likelihood of winning over a prospect and making a sale.
