Your industry, company structure, and existing staff will all influence how you hire a social media manager. For example, you may be willing to hire another full-time employee. Or you may feel it’s better to bring in a part-time or freelance manager. Some companies with broader marketing needs choose agencies that can manage not only social media but other aspects of marketing as well.

Your needs will determine

Who exactly you are looking for. Make a list of goals, such as increasing brand awareness, building a community, or increasing sales. These goals will influence the choice of social channels and the approach of your social media manager.

To peak their interest, start by stating an issue that your research telegram data shows to be the most likely one they are facing today. Given the uncertainty of our economy, one issue that would get the attention of most prospects might be cash flow.

Some specialists focus on all aspects of social media, while others work in specific niches. Knowing what you want will help the SMM manager understand what is expected of them.

Create a budget to assess how involved your social media manager will be in your business and whether you have the funds to launch social media ads or collaborate with influencers.

2. Define the requirements

Every marketing team and organization has different expectations of what a social media manager should do. Take the time to define what you want from your professional. Some tasks that may require specialization include:

• Creating a Social Media Strategy
• Creating a publication schedule
• Customizing your brand voice
• Managing paid advertising in social networks
• Interaction with clients
• Achieving Conversion Goals
• Analyzing data to find opportunities
• Creating visual and text content for daily publications

Identifying your needs will help you write a more effective job description and set expectations for the new role.

3. Write a job description

With a clear understanding of your needs, you are ready to write a job description. This will help you clearly state what you are looking for and let applicants know if they have the skills you need. It will also ncover improv comedy techniques to improve help you narrow the candidate pool to those you are realistically willing to consider.

State how much experience you expect. This will show candidates whether the role is junior or senior. More junior roles should be under the supervision of an experienced marketer or mentor who will help train and prepare the new professional.

Describe what tools and skills you expect from the specialist, such as using post scheduling programs or analytics platforms. Will the specialist be required to shoot videos or photos for social media, or will you provide this content to them?

Clarify which social networks you expect the SMM manager to manage and how often they should post. But be prepared to make changes to the strategy based on the specialist’s recommendations.

Once you have their attention, help them understand the impact of that issue on their business. Heighten the issue by asking impact questions. Impact questions reveal how the issue can implicate shops 9177 other areas of their business.

The first major problem you face when making that initial call to a prospect is their indifference. It’s bad enough that you might be calling someone that doesn’t know you, but just as important is how you can get their immediate attention to hear why they should spend the time to meet with you. Is there a need you can address and if so how bad is that pain?

Step One:  Figure Out What Their Issue Is

Test that hypothesis by saying, “Most of my clients say that one of their biggest challenges right now is the need to improve cash flow. How much of an issue is cash flow for you today?”

There are several issues that can be of concern to companies/individuals today. It’s fairly easy to u what those top issues are in your specific industry. Good research to identify their most common issues will pay off by getting their attention.

Step Two:  Explain the Impact of Their Issue on Business

For example, ask, “If cash flow is an issue, how does that impact your investment goals in equipment or application software or expansion goals? What’s the impact on your hiring strategy? What’s the impact on your customer satisfaction goals?”