Sostav said that in the Yandex search engine, about 1.5 million queries are descriptions of product functions instead of their exact names. Mysterious “Things” in Search Queries .
Examples of such queries are: ” thing that makes holes in paper ” or ” thing that holds canvas “. Mysterious “Things” in Search Queries .
The verb “does” with the word “thing” became the most popular in the context of hair curling products. The top 5 also included night clubs and bars email list phrases with “holes in paper”, “face masks”, “badges” and “takes in the movies”.
The next most popular verb is “holds.” Users searched for phone holders, stocking holders, and curtain holders. And queries with the verb “closes” include phrases like “baths below” and “eye before bed.”
In 4th place are queries about “things that clean.” Their leader was the pipidastr – a brush for removing dust. In the same way, users searched for items for removing body hair and pellets from clothes.
In last place are queries about things that show various data, such as “video on the wall” or “speed in the car.”
Given the popularity of descriptive queries, businesses should adapt their SEO strategy to focus on creating content that answers questions and describes product features, rather than just the exact names.
Effective PR Strategies in 2025
We conclude our issue with 14 current PR trends that will help you adapt your strategies to meet audience expectations and the level of evolving technologies.
- Empathy in communication with the audience.Sincere and open communication with brands on social networks and messengers will prevail.
Take into account the opinions of your subscribers to be on the same page with them and send personalized messages and comments.
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- Collaborations with micro-influencers.Collaborating with small bloggers with up to 100,000 subscribers will provide the highest level of engagement and trust from the Mysterious “things” in search queries audience compared to media personalities.
- Ultra-personalization.Ultra-personalized PR messages will come to the fore.
AI will help with this, creating targeted content based on audience data.
- 1 second to be remembered.According to HSE data for 2023, approximately 85% of Russian users access the Internet from mobile devices.
Therefore, in the era of fast content, a company will have only one second to attract the visitor’s attention. Accordingly, the texts must be simple, concise and catchy.
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Neural networks for data analysis
With the development of artificial intelligence, the PR industry increasingly relies on digital data to analyze audience reactions and collect feedback on products.
- Retaining customers through subscriptions.Access to paid content helps companies mobile lead build long-term relationships with their audience and provide a sense of exclusivity.
- Building a community with a news blog.There will be an increase in news blogs on their own platforms.
Formats can range from podcasts to articles, which can help increase customer loyalty and reduce traditional advertising costs.
- Multimedia content.The more time your audience spends on smartphones, the higher their demand for multimedia content.
Therefore, brands need to create podcasts and short videos on multiple platforms, as well as collaborate with bloggers and experts in their niche to attract new customers.
- Eco-projects.Modern consumers focus on the values of organizations.
Thus, 71% of respondents from the HSE study will stop buying products from a brand that focuses on profit rather than caring about the environment and people.
To remain relevant, companies should develop their social role, collaborate with NGOs or launch charitable projects.
