What is social selling? With social selling, salespeople use social media channels to interact directly with their potential customers. Social Media and Sales They answer prospects’ questions and offer thoughtful, relevant, and specific content until the desired customer is ready to buy. This can take time, but it’s worth it if you approach social selling correctly. This article will teach you how.
A large part of the customer journey is digital, and certain social media channels are perfect for your sales team. These are channels where your ideal customers search for online reviews, read forum comments, and watch videos. They also use them to learn more about your products and services.
Social Media Marketing : The goal is to reach these people during their research phase in order to influence their purchasing decision at an early stage.
How to approach social selling correctly: 11 tips for your daily work
Who do you want to reach? First, create your buyer persona(s) , a representation nepal phone number library of your ideal customer, to gain clear insight into the needs and preferences of your target customers.
This allows you to target them specifically and optimally align your strategy to this target audience. By understanding your buyer personas, you can offer relevant content that is precisely tailored to the needs and interests of your potential customers. Social Media and Sales To achieve this, develop a SMART social media strategy and goals.
Follow your ideal customers
2 – Use social listening to gain insights.
Social listening allows companies to monitor the social networks they use for their non-price factors of aggregate demand brand and, based on mentions and feedback, determine how well their brand, products, and services are being received. They also learn how they use the channel, what topics they discuss, and what other channels they use.
3 – It is also important that you follow the right people .
Don’t be random. Create a list of companies or people you want to build a relationship with and follow them.
Follow people who either match your persona or otherwise fit:
- They correspond to your buyer persona as potential buyers of your product or service.
- They provide industry information that benefits your customers and prospects or your company.
- You expand your network (e.g. partners or suppliers).
4 – Following the right people can also help you expand your following .
This expansion can take some time, so be sure to focus on quality over mobile number list quantity. Social Media and Sales After all, what good is it if you have thousands of followers but they don’t buy your products or services?
