And the good thing is, you can always sell again because you have their contacts.
The goal of content is not to sell, but to get leads/contacts.
The most valuable and important tool here is the Call to Action ,
in plain English, a call to action.
This means you have to tell the reader exactly what the next step is and what they need to do.
And if you now think:
“Hey, I already have good calls to action. I have ‘ Subscribe to my newsletter ’ written everywhere,”
This is an absolute nonsense call to action
I’ll show you how to make a much better one.
Let’s say you are a tax advisor and you have written content about saving taxes or tax tips.
3 Possible c level executive list Call-To-Action’s That Are Absolutely Bad.
#1 “Subscribe to our newsletter.”
#2 “Call us.”
#3 “Contact us.”
These calls to action don’t work
And now I’ll tell you why.
I will give you now directly:
3 examples memeology 101: introduction to viral marketing of how you can do better.
For example number #1
the call to action could look like this:
“Download our b2c lead comprehensive consumer guide here by entering your email.”